Google Ads are leveraging AI and ML more deeply now that it has become stronger and more powerful. Google Adwords management would traditionally rely on keyword optimization and content measurement. Now with artificial intelligence and machine learning, the service has become more advertiser-friendly.
AI will help the best marketing companies optimize their offerings even more. With the latest integration, Google’s own algorithms will be
While many marketers are making the switch over to Digital, there are still senior members, organizations and agency that offer a blend of the two. Above the line marketing methods are still quite effective in India, with below-the-line marketing methods taking precedence in new media. Traditional marketing is seeing a new wave of analytics, data and connectivity. Campaigns are being produced that offer more insights into consumer behaviour, while uniting traditional with digital
With growing demand of using portable devices such as mobiles and tablets to browse the Internet, it has pushed the boundaries of developing a website that is compatible with all devices, regardless of different screen sizes. A responsive web design is an elixir to this problem. What is a Responsive web Design A responsive web design