Location –Based targeting local SEO on Google

Local SEO is an essential format of search engine optimization. With the help of local SEO, you can better optimize your campaign and prepare new formats of growth and expansion. You can start to compete for international keywords but target local searches. Location-based SEO requires a thorough understanding of Google’s algorithm.

Local SEO can also enhance your overall country-wide portfolio, since you will be ranking in areas where you have

How Can Personal Branding Help You In The Long Run

The best digital marketing company in Noida will tell you to focus on Personal Branding from the get-go. No marketing effort can be in vain, as you focus on enhancing your profile to develop a long-term asset. When it comes to branding, the returns are multi-fold and the efforts are minimal. Personal branding is also a key asset that appreciates over time and delivers value that is incomparable to any other activity.


It’s important to have a brand-focused approach if you are to succeed in an industry long-term. Founders that focus on running a business may see limitations in that approach, as there is significant down-time that may be inactive. Building a brand, ensures that you are creating an asset that works for you when you’re not working for it. The importance of social media marketing, brand recognition and business promotions come in the form

Websites are a powerful indicator of a good brand and can convey the message of trust and dependability in service. Websites also require little to no-maintenance, making them one of the few assets that appreciate over time. A website can also provide customers with much needed information about latest offerings, launches and service zones within the brand’s purview.

Lead generation

Lead generation through website is a common strategy that

A powerful website can be a strong indicator of the company’s success. Otherwise, if brands use templates –customers get instantly turned off. Latest technologies in website design have made it easier to create memorable experiences for customers across the globe. While good user interface in website design is key, the website should exude the message of the brand overall.

Brands shouldn’t shy away from using their image on the website, as

Google Ads are leveraging AI and ML more deeply now that it has become stronger and more powerful. Google Adwords management would traditionally rely on keyword optimization and content measurement. Now with artificial intelligence and machine learning, the service has become more advertiser-friendly.

Increased optimization

AI will help the best marketing companies optimize their offerings even more. With the latest integration, Google’s own algorithms will be

While many marketers are making the switch over to Digital, there are still senior members, organizations and agency that offer a blend of the two. Above the line marketing methods are still quite effective in India, with below-the-line marketing methods taking precedence in new media. Traditional marketing is seeing a new wave of analytics, data and connectivity. Campaigns are being produced that offer more insights into consumer behaviour, while uniting traditional with digital

Having mobile presence for every brand is essential for several reasons. One of the major reasons is that mobile devices now account for a huge share of Internet traffic than desktop computers. This points to the fact that success on digital platform hugely depends on mobile.  While many business owners plan to invest in mobile access, they struggle to find the right approach to engage audience. The confusion lies between whether to opt

SEO Benefits of Responsive Web Design- All you need to Know

SEO Benefits of Responsive Web Design- All you need to Know With growing demand of using portable devices such as mobiles and tablets to browse the Internet, it has pushed the boundaries of developing a website that is compatible with all devices, regardless of different screen sizes. A responsive web design is an elixir to this problem. What is a Responsive web Design A responsive web design

Social Media Engagement-An Integrated Approach to keep your Jewellery Business top of Mind (1)

As a jewellery business owner, your goal is not only to sell your product, but also ensure that they become your repeat customers. Although digital marketing determines your success, you need to get more social as the competition is peaking among online vendors by the day. That being said, business