Below-the-line advertising is a specific and focused mode of marketing your product. It could be something as specific as a product demo to potential customers or a congratulatory email to customers recognizing their importance to the company. The inherent advantages of BTL activities are easy to guess; low cost and ease of scalability. And its targeted, specific nature makes it a useful addition to your marketing armoury.
BTL marketing is great for companies in early stages of their life cycles and looking to get the maximum bang for their buck. The mushrooming of new businesses across the globe have made BTL advertising an important cog in the organizational wheel. At Cosmolance, we recognize this trend and help you create BTL marketing ideas and master BTL promotions to nose ahead of the blinding competition!