Mobile Website App or Mobile App: Which is Important for Your Business?

Having mobile presence for every brand is essential for several reasons. One of the major reasons is that mobile devices now account for a huge share of Internet traffic than desktop computers. This points to the fact that success on digital platform hugely depends on mobile.  While many business owners plan to invest in mobile access, they struggle to find the right approach to engage audience. The confusion lies between whether to opt for a mobile website, mobile app or both. Determining which platform is suitable for your business depends on a number of factors, including target audience, intended purpose, available budget and required features.

Difference between a Mobile Website and an App

Before you plunge into mobile presence, let’s understand the key difference between a mobile website and an app. The only characteristic that makes both of them in common with each other is that they both are accessible on hand held devices.

Akin to any other website, a mobile website is laced with browser-based HTML pages that are linked together and are accessible over the Internet. Made for the smaller handheld device and touch-screen interface, the aforementioned are the characteristics that differentiate a mobile website from a standard website. Presently, responsive web design is a one-size-fits-all approach as it is mobile-friendly and compatible to any device, regardless of its size (from desktop, tablet to smartphones).

Similar to a website, mobile websites/responsive sites exhibit text content, images, video and allow mobile-centric features, such as click-to-call or location-based mapping.

Apps are downloaded on your mobile unlike website being browsed on the internet. Like a website, an app pulls content and data from the Internet, or may download the content and can be accessed without Internet connection.

Mobile (Responsive) Website or an app- which is best for you?

If developing an interactive game is your end goal, an app is the best choice for you. Mobile website, on the other hand, serves your purpose if you are looking for offering content to mass. Depending on your goal, you may require both a mobile website and an app. Having an app, however, doesn’t make sense when you do not have a mobile website. In a nutshell, a mobile website is unavoidable when you are diving into mobile web presence. An app is a secondary step as it is limited to a specific purpose, which is not obtained by a web browser.

Advantages of a Mobile Website

  • Immediacy-A mobile website is easily accessible across a range of devices whereas an app needs to be downloaded first and installed from a store before using it. The downloading factor in an app creates a barrier between initial engagement and conversion.
  • Shareability- The URL of a mobile website is easily shared among users through a simple link (via email, text message, Facebook or Twitter post) whereas an app can’t be shared in the same manner.
  • Broader Reach-As mobile website is accessible across any devices, it becomes easy to share it among users, including search engines. A website has a huge reachability when compared to an app.
  • A Mobile Website can Play the Role of an app: Similar to a standard website, mobile website can be built as a database-driven web application, which serves like an app. A mobile web can be used as an alternative to an app.
  • Less Expensive-Development of a mobile website is less time consuming and more cost-effective than creating an app. A mobile website is more useful when you need to boost your presence across different platforms.

When is it Crucial to have an app?

Despite multiple benefits from mobile web, having an app is the best choice in specific scenarios. If you need to achieve one of the following, building an app is essential.

  • Gaming: An app is only the best bet available for interactive games (e.g. Angry Birds) as it’s easy for the users to access it without Internet connection, preventing the consumption of data.
  • Regular Usage/Personalization: An app is the only best choice if it is meant to be used as a personalized manner by users regularly, such as EverNote.
  • Complex Calculations: If you are thinking of making something that will fetch data and help you in difficult calculations, reports pr chats (e.g banking or investment), an app helps you achieve your goal.
  • Native Functionality: Mobile websites are doing excellent job at accessing certain mobile functions, such as click-to-call, GPS and SMS. If you, however, need to have access to user’s camera or processing power, an app does it in an effective way.
  • No Internet Connection Needed: If you wish that your content is visible to your user without Internet connection or offer offline functionality, an app makes sense.

Conclusion

Having full internet presence is important for every brand to survive. Not having a mobile web access deprives you of incredibly large consumer and eventually your company is at a disadvantage. In today’s mobile-driven world, the question for a marketer is whether to opt for a mobile website or a mobile app.  Creating both a mobile website and mobile app is more fruitful as the integration of the two advances the marketing goals. If, however, you have time and budget constraints, opt for a platform best suited to your needs.

If your goal is marketing-driven, or your aim is to deliver content and have a strong mobile presence that can be easily maintained, found on search engines, shared among users, mobile (responsive) website is a smart choice. If your goal, on the other hand, is to offer interactive services, personalized options and digital in-store supplements, you need to develop a mobile app. Should you need additional information, or need to discuss whether an app or a mobile website is suitable for your organization, feel free to contact Cosmolance Tech. Our professionals are here to guide you in every step of the way.

 

30 thoughts on “Mobile Website App or Mobile App: Which is Important for Your Business?

  1. Jan Zac Reply

    Hello ,

    I saw your tweets and thought I will check your website. Have to say it looks very good!
    I’m also interested in this topic and have recently started my journey as young entrepreneur.

    I’m also looking for the ways on how to promote my website. I have tried AdSense and Facebok Ads, however it is getting very expensive. Was thinking about starting using analytics. Do you recommend it?
    Can you recommend something what works best for you?

    I also want to improve SEO of my website. Would appreciate, if you can have a quick look at my website and give me an advice what I should improve: http://janzac.com/
    (Recently I have added a new page about FutureNet and the way how users can make money on this social networking portal.)

    I wanted to subscribe to your newsletter, but I couldn’t find it. Do you have it?

    Hope to hear from you soon.

    P.S.
    Maybe I will add link to your website on my website and you will add link to my website on your website? It will improve SEO of our websites, right? What do you think?

    Regards
    Jan Zac

  2. Johny Jackson Reply

    Hey there just wanted to give you a quick heads up and let you know a few of the images aren’t loading correctly.
    I’m not sure why but I think its a linking issue.
    I’ve tried it in two different web browsers and
    both show the same results.

  3. Johny Jackson Reply

    Wow! This blog looks exactly like my old one! It’s on a completely different topic but it has pretty
    much the same page layout and design. Excellent choice of colors!

  4. Johny Jackson Reply

    Ahaa, its pleasant conversation regarding this piece of writing here at this weblog, I
    have read all that, so now me also commenting here.

  5. bulk sms gateway india Reply

    We’re a bunch of volunteers along with starting off the latest structure in this area. Your internet site provided us precious information and facts to function about. You must have done a notable task and our own entire community could possibly be fortunate to you.. bulk sms gateway india

  6. web developer job description Reply

    obviously just like your internet site but you should look at the punctuation with some of you.. web developer job description Many of choices rife by using punctuation troubles so i to find that extremely annoying to see the fact nevertheless I’m going to surely can come again once more.

  7. Jan Zac Reply

    Hello ,

    I saw your tweets and thought I will check your website. Have to say it looks very good!
    I’m also interested in this topic and have recently started my journey as young entrepreneur.

    I’m also looking for the ways on how to promote my website. I have tried AdSense and Facebok Ads, however it is getting very expensive. Was thinking about starting using analytics. Do you recommend it?
    Can you recommend something what works best for you?

    I also want to improve SEO of my website. Would appreciate, if you can have a quick look at my website and give me an advice what I should improve: http://janzac.com/
    (Recently I have added a new page about FutureNet and the way how users can make money on this social networking portal.)

    I have subscribed to your newsletter. 🙂

    Hope to hear from you soon.

    P.S.
    Maybe I will add link to your website on my website and you will add link to my website on your website? It will improve SEO of our websites, right? What do you think?

    Regards
    Jan Zac

  8. business bulk sms Reply

    Thank you a lot with regard to giving this particular with all folks you truly recognise that which you are communicating around! Added. Remember to furthermore consult with my site Equals) business bulk sms. You can have a very web page link return agreement concerning us

  9. Meghan Reply

    Very good information. Lucky me I recently found your site by chance (stumbleupon).
    I’ve saved it for later!

  10. Jan Zac Reply

    Hello ,

    I saw your tweets and thought I will check your website. Have to say it looks really nice!
    I’m also interested in this topic + have recently started my journey as young entrepreneur.

    I’m also looking for the ways on how to promote my website. I have tried AdSense and Facebok Ads, however it is getting very expensive. Was thinking about starting using analytics. Do you recommend it?
    Can you recommend something what works best for you?

    I also want to improve SEO of my website. Would appreciate, if you can have a quick look at my website and give me an advice what I should improve: http://janzac.com/
    (Recently I have added a new page about Rockwall Investments and the way how normal people can make money with this company.)

    I have subscribed to your newsletter. 🙂

    Hope to hear from you soon.

    P.S.
    Maybe I will add link to your website on my website and you will add link to my website on your website? It will improve SEO of our websites, right? What do you think?

    Regards
    Jan Zac

  11. minecraft Reply

    Everyone loves what you guys are up too. Such clever work and exposure!

    Keep up the good works guys I’ve added you guys to my blogroll.

  12. minecraft Reply

    I was suggested this website via my cousin. I am now not sure whether or not this post is written through him
    as no one else understand such detailed approximately my trouble.
    You’re amazing! Thank you!

  13. minecraft Reply

    I have to thank you for the efforts you have put in penning this site.

    I am hoping to check out the same high-grade blog posts by you in the
    future as well. In truth, your creative writing abilities has inspired me to get my own, personal website now
    😉

  14. minecraft Reply

    My partner and I stumbled over here coming from a different page and thought
    I might check things out. I like what I see so i am just following you.

    Look forward to looking at your web page for a second time.

  15. minecraft Reply

    whoah this weblog is great i love reading your posts.
    Stay up the good work! You already know, a lot of individuals are searching around for this
    information, you can help them greatly.

  16. minecraft Reply

    I enjoy what you guys are up too. This kind of
    clever work and coverage! Keep up the terrific works guys I’ve added
    you guys to my blogroll.

  17. minecraft Reply

    Thank you for the good writeup. It in fact was a amusement
    account it. Look advanced to far added agreeable from you!
    By the way, how could we communicate?

  18. minecraft Reply

    Oh my goodness! Awesome article dude! Thank you so
    much, However I am encountering problems with your RSS.
    I don’t know the reason why I am unable to subscribe to it.
    Is there anyone else getting similar RSS issues? Anyone
    that knows the answer will you kindly respond?
    Thanx!!

  19. minecraft Reply

    What’s up, the whole thing is going nicely here and ofcourse every one is sharing
    information, that’s genuinely good, keep up writing.

  20. minecraft Reply

    I like the valuable info you provide in your articles.

    I’ll bookmark your weblog and take a look at again right here frequently.
    I am reasonably certain I’ll be informed many new
    stuff proper here! Good luck for the following!

  21. minecraft Reply

    Hi there to all, how is all, I think every one is getting
    more from this website, and your views are fastidious for new viewers.

  22. minecraft Reply

    At this time it seems like Drupal is the best blogging platform out there right now.

    (from what I’ve read) Is that what you are using on your blog?

  23. minecraft Reply

    Hello superb blog! Does running a blog similar to this take a massive amount work?
    I’ve very little knowledge of coding however I had been hoping to start my own blog soon. Anyways, if you have any suggestions
    or techniques for new blog owners please share.
    I understand this is off topic however I just wanted to ask.

    Thank you!

  24. minecraft Reply

    magnificent put up, very informative. I wonder
    why the opposite experts of this sector do not notice this.
    You should continue your writing. I’m sure, you’ve a great readers’ base already!

Leave a Reply

Your email address will not be published. Required fields are marked *