From the early Pears ads asking “Have you used Pears soap today?” to the modern day geo-fenced Google ads vying for your attention, advertising sure has come a long way. In this era of digital, your business must still recognise outdoor advertising as a key component of your brand’s success story. A sound offline and online strategy crafted by Cosmolance will help you lead, always! The migration of television viewers from TV to social media has reinforced the focus on outdoor advertising companies through OOH (out-of-home) formats. In a sense, outdoor advertising is the origin of our profession and one must never forget where it all started, right?