With growing demand of using portable devices such as mobiles and tablets to browse the Internet, it has pushed the boundaries of developing a website that is compatible with all devices, regardless of different screen sizes. A responsive web design is an elixir to this problem.
What is a Responsive web Design
A responsive web design is a website that works well on all devices and delivers excellent user experience to both mobile and desktop users. Depending on the device, the pages of such website is reformatted, ensuring it fits well in all kinds of devices having different screen sizes and remain user-friendly.
In the past, two separate URLs or websites were used for mobile and desktop users to offer pleasing experience. This, approach, however, didn’t go a long way as currently mobile devices feature different screen sizes and having only two URLs for only two screen sizes is not a one-size-fits-all solution. This is the point where a responsive web design does the trick.
Why a Responsive Design causes a Sensation in the web Industry?
A responsive web design eliminates the need for creating two URLs or websites while increasing the chances of a website grabbing top result in SERPs (search engine result page). Here’s is how:
Note: Recently, it has been announced by Google that it is turning to mobile-first index, and thus pushing the demand for having a responsive web design that is effective on all devices.
Google Lauds Responsive Design
As Google plays the role of a judge to rate your website, you must concentrate more on what Google loves. For your information, Google favors responsive design and it is considered to be the industry’s best practice when it comes to web designing. The reason being responsive websites have only one URL, same HTML and other files, regardless of being used on different devices. Having such a website makes the tasks of Google less painstaking as it can easily and efficiently crawl, index and organize content.
Also, sharing of content and linking the content with other website for users becomes less of a hassle as the content are updated on one website and one URL.
One Website, one URL-Eliminates the Scope for Duplicate Content
Having a responsive website is synonymous with one URL that works effectively on all devices. When you create separate URL for desktop and mobile, your content is considered to be duplicate between your own website. This is why Google can penalize you for sharing same content on two different URLs. When you have a responsive website, you are far away from this issue as you need to maintain only one URL.
Matchless User Experience-Combats Bounce Rate
Bounce rate is a major concern if your website doesn’t function effectively on mobile and tablet, even if it has a good rank in search results. The dissimilarity between a website and mobile content can bring up the bounce rate for a mobile website. This bounce rate is considered as a sign by Google that a website is offering irrelevant content to users, eventually a website suffer from a drop in rankings.
A responsive website is an elixir to this aforementioned issue as it offers better user experience and thus prevents you from falling prey to low bounce rate on your website. Always remember that high bounce nullifies your SEO efforts for your website.
Better Social Media Engagement
A responsive website blesses you with better engagement on social networks. As you own only one URL, when your user shares your website content on social media and if that link is clicked from any other device, it looks good. It is, otherwise, difficult to view your content if a mobile user clicks your desktop link or a desktop user clicks your mobile website link.
Optimized Digital Marketing
A responsive website cut down on your efforts for digital marketing. When, for example, you have two different URLs for mobile and desktop, you need to put in double effort and face difficulties in promoting both of your websites. Also, you may face discrepancy of rank in both of your websites. One may rank higher while other may not on search engines. When you promote your website on the Internet, you have no idea whether visitors view your promoted link on mobile or desktop and thus leaving them with a bad experience when browsing your data. Having a responsive website keeps prevents this issue.
A few last Words
Going responsive enables you to make most of mobile and tablet traffic while offering the best user experience. Recommended by experts, responsive websites are given more preference by the marketers as it eases the effort of managing SEO strategy. Having responsive website is not an option; it has become an important facet of digital marketing industry. These above-mentioned reasons, however, are enough to shift your website to responsive design. Get your website redesigned to responsive and witness the difference in terms of ranking.