Social Media Platform Selection and Ad Styles

We all know what social media is but do we really know what social media is capable of for a business growth?

We guess not, so today, let’s take a look at what exactly social media marketing holds.

Starting with advertising, it includes all the channels such as LinkedIn, YouTube, Facebook, X (formerly Twitter), and Instagram, to gain organic and paid audiences.

A campaign can have both organic and paid strategies involved to achieve a desired objective.

Anything that you have in your mind holds what is your objective, once your requirements have been decided it will help you with the best of the strategies for your campaign.

Today, social media has become an unsaid-must-have tool that everybody wants to get their hands on

Little do they know about the ad copies they see the entire time.

Confused about what ‘ad copies’ are?

Today, let’s take a deep dive into the vast ocean of social media marketing.

Ad copies are anything but Short and Precise texts having the intention of selling your ideas. For writing them is not an easy task to handle:
Ad copies take a lot more than just doing the thinking and writing part. Let us pen down a few of the tasks which are included during the process of copywriting for you:

• Researching and Understanding Your Audience
• What is the brand/product/industry you are writing for?
• Realising how you will receive benefits from the brand/product?
• Solving a Problem For Your Customer.
• Having a Clear Call to Action (CTA)
• Utilizing Visuals to Aid the Ad Copy
• Use a Consistent Brand Voice & Tone
• Be Conversational and Relatable
• Research Competitor Examples
• A/B Test Your Ad Copy

Nowadays, advertising is one thing that is provided by almost all channels and hence attracts more customers.

A campaign can be a quick way to reach millions of people in a shorter period of time and with less work. You can now communicate the value and vision of your business with them easily. Hence, the ads are also cost-effective and can provide you a great value of return on investment, businesses are targeting these on a major basis.

But, let us know what type of ads are available to us to advertise your business.

• Awareness
• Traffic
• Engagement
• Leads
• App Promotion
• Sales

These are the ways you can target your audience with some specified content pieces to promote your business to a better audience depending on their behavior, interest, and demographics.